New PDF Article: Please Standby …
by Brian Reich | 18 Apr 2005, 2:00am
I have posted a new article on Personal Democracy Forum . I have written about the development of the DataMart/Demzilla system the missed opportunities for online advancement at the DNC. Here is how it opens:
Please Standby… The DNC Is Still Experiencing Technical Difficulties
By Brian Reich
Personal Democracy Forum
April 18, 2005
Last year, President Bush was re-elected by a larger margin than in 2000. In 2004, Democrats also lost seats in the House and the Senate. And there are still plenty who think this was, at least in part, a direct result of the Democratic National Committee’s critical failure to plan for and employ technology effectively in the most recent election cycle. Despite raising record amounts of money under Terry McAuliffe’s four-year run as chairman, the Democratic Party failed to invest in some of the most basic online tools and is still putting many of the critical pieces of its infrastructure in place.
Democrats had plenty of opportunity to take advantage of online tools early on in the 2004 cycle. But the Party passed on opportunities that could have helped revolutionize their online efforts. Why? Former DNC Chairman Terry McAuliffe made rebuilding the fundraising base and upgrading the core infrastructure of the DNC his priority. And that left limited funds or energy to seriously consider the other opportunities that were available.
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: Campaign Web Review
