Spending on User Generated Media Going Up

by Brian Reich | 15 Apr 2006, 2:00am

The Center for Media Research reported this week that spending on user-generated media has is growing — and fast!

The first installment in PQ Media’s Alternative Media Research Series, the Blog, Podcast and RSS Advertising Outlook, reports that advertising spending on user-generated online media - blogs, podcasts and RSS - did not begin until 2002, but this combined spending has grown to $20.4 million by the end or 2005, a 198.4% increase over the 2004 level. Spending on blog, podcast and RSS advertising is projected to climb another 144.9% in 2006 to $49.8 million.

Jeff Jarvis has some thoughts on this over at BuzzMachine.

TAGS :

*name

*e-mail

web site

leave a comment


← Opening Day in DC  Hanging Out In TheLobby.com →

  • RSS Subscribe to this blog's feed

  • Recent Posts

  • Tags

  • Recent Comments

  • Pages

  • Latest Tweets

  • Archives