Mindshare Blog Event
by Brian Reich | 30 Jun 2006, 2:00am
Mindshare hosted, and I moderated, a discussion about blogging on Tuesday night in DC. Our focus was on how corporations, trade associations, nonprofits, and others can take advantage of this medium — looking beyond the fad of blogging and into the real opportunities for communicating.
Our panel included Lori Harrison from the American Bus Association (disclosure - the American Bus Association is a client and we helped to create their blog, Overdrive), Pat Cleary from the National Association of Manufacturers (who blogs at ShopFloor.org as well as several other places), and Lindsay Czarniak, a sports reporter for the NBC affiliate in Washington, DC (who blogged the Winter Olympics in Torino and the Final Four in Indianapolis)
I thought it was a really interesting discussion — and I am not just saying that because I moderated the panel. The audience (who braved thunderstorms, flooding, and complete city-wide gridlock to join us) asked good questions and the panelists provided good answers. Pat and Lori, who both represent trade associations, shared very different blogging experiences — Pat, who has been blogging for more than a year, has a growing audience around the world, while Lori has just started blogging recently and is focused almost entirely on building an audience of her organization’s members. Lindsay isn’t blogging actively right now, but her brief foray into the blogosphere continues to garner attention on and offline (the full-force promotion her TV station provided probably doesn’t hurt either), and brought a very personal perspective to what it is like to blog and the impact it can have on people.
I won’t bore you with all my perspectives on blogging now. You can download the White Paper we wrote on the topic to get some sense of my thinking. If you were able to join us for the event, thank you. If not, we missed you.
