At the Public Radio Development & Marketing Conference

by Brian Reich | 27 Jul 2006, 2:00am

I am in New Orleans today speaking at the Public Radio Development & Marketing Conference.   The panel I am on, entitled “New Media:   Making Sense/Making Cents” will focus on the ways public radio stations can leverage interactive and other tools to raise funds and expand their offering.   Here is the session description:

RSS Feeds, Podcasting, IM, flickr, blogs, etc … etc … What is all this stuff and how can we use it for fundraising?   First a thoughtful, accessible overview of new media tools and terms for the non-techies amongst us, then it’s off to the races!   Join us for roll-up-your-sleeves brainstorming about new media and how we might market it to our audiences and use it to build revenue, whether directly through outright membership solicitation, business sponsorship or e-commerce, or indirectly by capturing user contact information for later cultivation.   Enough talking about what the future may hold — let’s start putting this darned stuff to use!

I will provide an overview/analysis of how other media organizations are using interactive tools — from HBO  offering mobile games and MySpace pages to promote Entourage to  the American Cancer Society’s virtual charity walk in Second Life  – and  offer some thoughts on how to apply these to public radio stations.  

I will  let you know how it goes.

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