links for 2006-09-25

by Brian Reich | 25 Sep 2006, 2:00am

• Advertisers text the word out to cell phones
  From fast-food chains to carmakers to consumer goods manufacturers and sports franchises, more and more companies are adopting text messaging as a way to target consumers on the move.
• How to Get Attention In a New-Media World
  The rules of the publicity game are changing. Here are ways to claim the spotlight for your business.
• In the Spotlight
  You have the public’s attention. Now, how do you make sure you don’t blow it?
• As pilots appear elsewhere, TV schedule matters little
  You can watch the premiere of “Heroes,” NBC’s much-buzzed-about new series, tonight at 9, as the network’s ads suggest. But you didn’t have to wait for it to show up on television. If you were curious, you might have downloaded the pilot on iTunes, or wa
• Tourism industry turns to high-tech marketing methods
  The same Internet that’s making so much of the world just a virtual click away is revolutionizing the way the US tourism industry entices people to come visit in person.
• Future Internet to Create ‘Virtual’ Addicts?
  By 2020, people will spend more time online in connected, virtual worlds that will boost productivity but may lead to addiction problems. That’s among the findings of a new study by the Pew Internet & American Life Project that asked Internet leaders, fut

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