» links for 2006-09-29 thinkingaboutmedia.com

links for 2006-09-29

by Brian Reich | 29 Sep 2006, 2:00am

Major League Soccer Teams Will Sell Ad Space on Players’ Jerseys

Major League Soccer doesn’t have the talent, tradition or TV ratings of more storied American sports leagues. But starting next spring, MLS will be the first major team sports league in the U.S. to showcase ads where viewers can’t miss them: on the fronts
Expect Less Mud to Be Flung in Political Ads

Expect kinder, gentler political ads from politicians’ official campaigns in coming months, said David Axelrod and Mark McKinnon, media advisers and strategists for the Democrats and Republicans, respectively
When It Comes To Blogs, It Pays To Listen

One of the most effective ways for marketers to engage in the blogosphere is not to force themselves into the conversation, but to show up, monitor, and listen. Just ask Starbucks
New Web tool may speed drug discovery

Local scientists have created what they hope will become the Google of drug discovery: a free, Web-based search engine that quickly finds potential new compounds to treat particular diseases.
Rich Media to Change Political Marketing

Pointroll CEO Chris Saridakis writes: “Rich media advertising technology sits at the intersection of voters’ high expectations and the promise of full-scale online candidacies. It is emerging as the strategic and tactical missing link to deliver votes via