Candidates Click Into Interactive Tactics
by Brian Reich | 27 Oct 2006, 2:00am
My CEO, Dan Solomon, has an op-ed in today’s Media Daily News. It begins:
SINCE THE 2004 PRESIDENTIAL ELECTION, we have seen a seismic shift in the online world–a transition that took political campaigns and advocacy organizations from a dependence on text-heavy, “static” Web sites and vaulted them into the dynamic world of blogs and vlogs, RSS feeds and news aggregators, social networks, video and photo-sharing, mashups and video e-mail.
Political campaigns, both issue- and candidate-based, are experimenting with the new interactive tools, and trying to figure out how to turn clicks into loyal followers and convert energy into action. Not every technology that is available to candidates is a good fit–and campaigns and other issue-oriented groups traditionally trail the consumer marketing world when it comes to trying new things. But, with the communications landscape changing and audience expectations rising, the need to adapt is clear.
Four of these new technologies seem to hold the greatest promise and deserve a closer look for those wishing to have their message in the mainstream–or even a small rivulet of community thought: social networks, video, mobile and mapping.
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: Campaign Web Review Free Advice Mobile politics Technology
