links for 2006-10-30

by Brian Reich | 30 Oct 2006, 2:00am

• Candidates, parties target Web audience
  Increasing numbers of people looking for political news are going online — with more than a third now saying they check the Internet for such information. That group is more likely to be younger, better educated and male than the population in general,
• Army monitors soldiers’ blogs, Web sites
  From the front lines of Iraq and Afghanistan to here at home, soldiers blogging about military life are under the watchful eye of some of their own.
• Online video networks planned
  A handful of companies are building flexible online networks that can host content, serve up ads and dish out interactive features. While “viral” video-sharing sites such as YouTube focus on individual clips — many pirated — these new Internet TV platfo
• Belgian Role Model
  Al Gore may have failed to carry his home state of Tennessee as a Presidential candidate, but the former Vice President is all the rage in . . . Belgium. The country has even named a tax after him.
• Time Inc. Picks Its Web Winners — And Its Flagship Isn’t One
  On Thursday, Time Inc. Chief Executive Ann Moore went before the board of parent company Time Warner Inc. with an Internet strategy that concentrates resources on Sports Illustrated, People and the company’s business magazines — the titles seen as having
• Marketers Demanding Better Count of the Clicks
  Internet companies have had great success selling advertising space, in part because the effectiveness of those ads is supposedly so easily measured. But marketers, even as they continue to push more of their ad budgets online, are starting to ask for bet
• Nintendo at AARP Event to Court the Grayer Gamer
  Nintendo has positioned Wii, its new video game console to be released on Nov. 19, as a system that will appeal not just to hard-core gamers, but also to older adults who may be more comfortable with Pong than Grand Theft Auto.
• BBC Plan for Web Ads Draws Fire
  Critics in England have attacked plans by the BBC to sell advertising on its Web site. Now some of those critics inside the BBC are redoubling their efforts.
• A Corner of the Web for Studios to Promote Their Oscar Hopefuls
  Beginning today, The Hollywood Reporter will add an advertising portal called For Your Consideration Studio Showcase (hollywoodreporter.com/fyc), named after the discreet advisory, “For your consideration,” that typically appears atop Oscar-season ads

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