links for 2007-02-23

by Brian Reich | 23 Feb 2007, 2:00am

• Political bloggers fear publicists will infiltrate sites
  With big corporations now hiring public relations firms to pay fake bloggers to plant favorable opinions of the businesses online, many political bloggers are concerned that candidates, too, will hire people to pretend to be grass-roots citizens expressin
• Style, not circuitry, is becoming the key factor in cellphone sales
  While handset makers have always paid attention to style, consumer tastes are transforming electronics companies used to competing based on technology into fashion houses.
• Study Finds Spectacular Print Ads Get Spectacular Recall
  Spectacular magazine ads–including multi-page spreads, three-dimensional pop-ups, scented ads and ads with an audio component–produce a big bump in measures like brand recall and the number of readers that read ad copy, according to a new study from GfK

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