My Article in Politico about SXSW
by Brian Reich | 27 Mar 2007, 2:00am
I wrote an article about my SXSW experience that appeared on www.politico.com today.
Candidates, Choose Your Campaign Gadgets Wisely
By: Brian Reich
Politico
March 26, 2007The recent South by Southwest Festival welcomed thousands of interactive, film and music professionals to Austin, Texas, to explore and test new innovations in marketing, technology and communications.
Much of the focus was on how to use the latest innovations for creating and distributing new albums or films. But the entertainment industry isn’t the only field that survives on buzz. At the beginning of the 2008 election cycle, the political world is also clamoring for what’s new in information gathering and dissemination. The question is whether campaigns will understand how to use these technologies to exceed their supporters’ online expectations. Here is a rundown of a few of the cutting-edge tools we can expect to see in the 2008 campaigns:
You can read the whole article here.
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