My SXSW Coverage in ClickZ
by Brian Reich | 25 Mar 2007, 2:00am
I wrote an article for ClickZ…
Mobile Was the Message at South-by-Southwest Fest
By Brian Reich
ClickZ
March 23, 2007
Mobile was the medium everyone was buzzing about at the South-by-Southwest (SXSW) Interactive conference in Austin, Texas last week. Panelists speculated about the changes that the mobile platform would bring to movies, television, and video games. Meanwhile, vendors promoted functionality in hopes of getting their big ideas funded.
Much of the innovation discussed at SXSW was focused on the 1,400 bands, and online services supporting them, that were descending on Austin for the SXSW Music Festival, which followed the interactive event. The highest profile of those services was Mozes, which lets users create and manage text message-based mobile campaigns so brands, bands and fans can be connected. Fans can send messages to artists through Mozes, creating an interactive mobile community for each artist.
You can read the whole thing here.
