April 2007 Archives

I got a mention in today's edition of Billy-Ball...

...But as Lowell would soon learn, this was not Japan, Toto, in the big leagues there are two pitchers in each game and the best may not be from Japan. As I was heading to the game last night I was talking with FOB-B, Brien Reich (the humping for his new book has officially started). Brian had the misfortune of attending Opening Day and watched his Mariners get creamed. Our conversation alternated between what a stiff Jeff Weaver is and what a treat it will be for me to see Felix Hernandez pitch. Oh yeah, everybody seems to have forgotten that the Mariners decided to contest the game last night and actually throw a pitcher against Dice-K, the Red Sox, and their doting fans. FOB-B, Bob of the women's boutique "Float" who loves his Sox and knows his baseball seemed wary of Hernandez as well as we talked amidst the swarms in front of Fenway.

Billy-Ball is one of the most in-depth and entertaining newsletters/blogs devoted to baseball.   Its written by my friend, Bill Chuck, who is, among other things, a certified baseball genius.   You should subscribe today (and I am not just saying that because I was mentioned).

I had an article published in the iMedia Connection Entertainment Spot today.  

Interactive Power Plays from SXSW
By Brian Reich
iMedia Connection - Entertainment Spot
April 3, 2007
 
The three big lessons he learned from the interactive conference of this year's South by Southwest Festival.

Each year, thousands of interactive, film and music professionals and their groupies (yes, interactive folks have groupies too) gather in Austin, Texas for the South by Southwest Festival (SXSW). The music festival hosts nearly 1500 up-and-coming bands, all looking for a label to sign them. The film festival serves as one of the major domestic launching points for new independent films. That leaves the interactive conference, now in its 14th year, which has become one of the industry's proving grounds for new technology innovations.

Marketers come from all over the world, and particularly Silicon Valley, with hopes of learning how to make the leap from venture-funded darling to mainstream power player in their industry. The dominant theme this year was mobile, with services like Twitter and Mozes attracting attention and running up SMS charges for attendees. At the same time, there were as many Hollywood types trying to understand how the internet was changing their business model as there were programmers and designers looking for some much needed natural sunlight.

Click here to read the whole article.