My Article in iMedia Connection

by Brian Reich | 3 Apr 2007, 2:00am

I had an article published in the iMedia Connection Entertainment Spot today.  

Interactive Power Plays from SXSW
By Brian Reich
iMedia Connection - Entertainment Spot
April 3, 2007
 
The three big lessons he learned from the interactive conference of this year’s South by Southwest Festival.

Each year, thousands of interactive, film and music professionals and their groupies (yes, interactive folks have groupies too) gather in Austin, Texas for the South by Southwest Festival (SXSW). The music festival hosts nearly 1500 up-and-coming bands, all looking for a label to sign them. The film festival serves as one of the major domestic launching points for new independent films. That leaves the interactive conference, now in its 14th year, which has become one of the industry’s proving grounds for new technology innovations.

Marketers come from all over the world, and particularly Silicon Valley, with hopes of learning how to make the leap from venture-funded darling to mainstream power player in their industry. The dominant theme this year was mobile, with services like Twitter and Mozes attracting attention and running up SMS charges for attendees. At the same time, there were as many Hollywood types trying to understand how the internet was changing their business model as there were programmers and designers looking for some much needed natural sunlight.

Click here to read the whole article.

TAGS : Shameless Self Promotion SXSWi